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Retail Signage - Lidl Entrance Totem

To add more life and variety to the commercial areas of my map project, I recreated the standard Lidl entrance totem. This is a common sight across Romania, and having an accurate 3D version grounds the simulation in reality.

The model was built from scratch in Blender, focusing on clean lines and correct proportions. Gimp was used to create the branding textures, ensuring the logo colors and the operating hours panel match the real-world reference. A key focus was material balance—capturing the slight gloss of the acrylic sign against the matte finish of the metal support pillar.

A big emphasis was placed on the day/night cycle. I created custom emissive masks so the Lidl logo glows realistically at night, complete with subtle light diffusion. Fully optimized for ETS2, the asset features clean topology and custom baked Ambient Occlusion for a seamless integration in the game engine.

Main render of the Lidl totem. Focused on accurate branding and a clean PBR material setup.

Main render of the Lidl totem. Focused on accurate branding and a clean PBR material setup.

Real-world reference from Google Street View. Matching the specific font and layout was crucial for authenticity.

Real-world reference from Google Street View. Matching the specific font and layout was crucial for authenticity.

Night-time implementation in ETS2. Custom emissive masks ensure the logo glows realistically for a cozy evening vibe.

Night-time implementation in ETS2. Custom emissive masks ensure the logo glows realistically for a cozy evening vibe.

Daylight view in-game. The asset acts as a clear visual cue for the player when approaching the store location.

Daylight view in-game. The asset acts as a clear visual cue for the player when approaching the store location.

Rear view render. Consistency in materials and lighting ensures the prop looks good from all driving angles.

Rear view render. Consistency in materials and lighting ensures the prop looks good from all driving angles.

Side profile render, showcasing the slim design and the sandwich-style construction of the sign.

Side profile render, showcasing the slim design and the sandwich-style construction of the sign.

Front wireframe view. Highly optimized topology for real-time performance.

Front wireframe view. Highly optimized topology for real-time performance.

Side wireframe view, showing the efficient polygon distribution.

Side wireframe view, showing the efficient polygon distribution.