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Large Scale Retail Totems - Brico Dépôt & Arabesque

I’ve been focusing on adding more industrial detail to the commercial zones of my project, so I built these high-rise retail signs for Brico Dépôt and Arabesque from scratch.

The goal was to move away from generic props and create something that truly reflects the Romanian roadside landscape. The Brico Dépôt totem uses a clean, solid panel design, while for Arabesque, I modeled the complex yellow mesh structure to match its real-life counterpart.

A big part of the work went into optimization and night-time lighting. Each model has a dedicated night setup with custom emitters to ensure they look great in all conditions. Technically, these are built for performance, featuring clean topology and a secondary LOD stage (LOD1 at 200m) to keep the simulation running smoothly even with multiple landmarks in view.

Full render of both retail totems in Blender. Designed as high-visibility landmarks for industrial zones.

Full render of both retail totems in Blender. Designed as high-visibility landmarks for industrial zones.

Real-life reference from Google Street View used to match the structural mesh design.

Real-life reference from Google Street View used to match the structural mesh design.

Daylight view in ETS2. The height and scale provide great orientation for the player.

Daylight view in ETS2. The height and scale provide great orientation for the player.

Night-time implementation. Custom emissive materials ensure the branding remains visible.

Night-time implementation. Custom emissive materials ensure the branding remains visible.

Real-world reference for the Brico Dépôt totem.

Real-world reference for the Brico Dépôt totem.

Implemented in the simulation environment with custom baked Ambient Occlusion.

Implemented in the simulation environment with custom baked Ambient Occlusion.

Night-time testing. Lighting rigs are placed to mimic real-world floodlight positions.

Night-time testing. Lighting rigs are placed to mimic real-world floodlight positions.

High-detail wireframe showing the structure of the ladders, catwalks, and support beams.

High-detail wireframe showing the structure of the ladders, catwalks, and support beams.

LOD1 Render comparison. Optimized geometry for long-distance viewing (200m+)

LOD1 Render comparison. Optimized geometry for long-distance viewing (200m+)

LOD1 Wireframe. Significant vertex reduction to maintain high FPS in-game

LOD1 Wireframe. Significant vertex reduction to maintain high FPS in-game